Porters 5 Forces Essay Example for Free

Watchmen 5 Forces Essay 1) New Business/Threat of New Entrants Changing Conditions in PESTEL, Product, Service contrasts, brand character, access to appropriation, important assets, expectation to absorb information, latency of existing markets. Anticipated counter, exchanging necessities, scale financial matters and encounters. Capital necessities. Model: Upcoming cell phone known as the OnePlus One from a totally new firm. Less expensive than different firms, for example, Samsung, Apple and HTC yet the quality is similarly as acceptable, if worse. http://www.cnet.com//oneplus-one-to-hit-general/ 2 + 3) Bargaining Power of Suppliers and Customers Focus Number of Buyers, Switching costs esp Relationships, Control of data, Forward and in reverse mix, danger of Vertical mix, accessibility of substitutes. Significance to others execution. Brand personality, advertising and buying motivations. Coalitions, connections and desires. The capacity of providers to change the organizations execution. Eg Samsung has expanded costs since their providers took to the streets. http://www.clb.org.hk//laborers samsung-provider china In like manner something very similar alludes to shoppers, yet I cant of a model all things considered. 4) Threat of Substitutes Sideways rivalry, Comparative value/execution, backing by rich contender. Similar mechanical life cycle. Advantages no item includes. Theres huge amounts of substitute items in the cell phone industry of all reaches in cost and quality, with the goal that one is clear as crystal. 5) Rivalry among Competitors Beside the other four powers, the idea of opponents additionally decide the force and level of competition. Contenders with various qualities, vision,â mission, methodology and operational viability, joined with various observations and capacities of their ranking directors will impact the level of rivalry as well as its examples. The force of rivalry is likewise raised when; there are severally similarly solid players, for example, Samsung versus Apple Few possibilities for separation They all know whats coming up and they all duplicate one another. Cosmic system Gear, Moto 360, Apple iWatch (Rumored)

Reflections on World's Leadership Research Paper - 1

Reflections on World's Leadership - Research Paper Example Administration is powerful when a decent pioneer is in charge, yet doesn't have any impact if an awful pioneer is in charge demonstrating the enormous distinction in initiative and achievement of associations, organizations and nations. Administration must be the most compelling procedure ever. Nonetheless, the impact can be guaranteed by acceptable pioneers who have regard, knowledge, motivation, vision, great audience members or more all have trustworthiness and high confidence and certainty. There are some awful pioneers all through the world who don't have any of these attributes. They generally gain their impact by imparting dread as they don't regard others. They might be fruitful however en route they fall flat. Initiative, which is extremely powerful, must be done to flawlessness by pioneers who have the attributes Contrary to what some may think, pioneers are not conceived yet they are made. They build up every one of these attributes as they develop to be pioneers. Now and again, there are individuals who are believed to be pioneers and they are in certainty given the command to lead individuals. Such pioneers don't have such qualities and in the event that they do, they just groups a couple. This doesn't make them complete pioneers and they are probably going to be not able to impact the individuals in their general public or wards emphatically. Truth be told, a great many people don't prefer to be related with such pioneers. There are some known pioneers who are not so much pioneers on the planet today and have consistently been there previously. They are known as terrible pioneers to most. The above attributes recognize the great heads of the awful pioneers. Great pioneers: President Barrack Obama Good pioneers are known to rouse numerous individuals in their separate nations and different nations. They have accomplished a ton and became good examples to numerous individuals over the world. There are numerous individuals who can be named as accepta ble pioneers. One case of such a pioneer is the present leader of the United States, Barrack Obama considered as a decent pioneer for the accompanying reasons. Uprightness Integrity is the condition of being entire and having solid good standards. Military enclosure Obama has been known to have solid good standards. The President for instance expressed that he needed to diminish the quantity of premature births over the United States. Despite the fact that He has not gone to the point of expressing that it ought to be totally prohibited, President Barrack Obama might want to see premature birth cases diminished. As indicated by the Obamacare, the president recommended that no premature births would be permitted following twenty weeks of pregnancy. In spite of the fact that there are numerous premature births that are done before twenty weeks, this would diminish the quantity of premature births (Andrews, 2012). The President had designated a board that was to discover the best time to prematurely end. The panel was made out of numerous individuals including researchers, lawmakers and different specialists. One of the researchers who recommended that the fetus removal be just considered pregnancies before about two months expressed that unborn youngsters can react to torment when they are eight to ten weeks old after origination. This was stunning to the vast majority in the board of trustees. The executive was surprised and expressed that it was deplorable America was confronted with discussion in regards to premature birth. He pondered that they can't give insurance to the unborn youngsters, yet it is conceivable to offer security to certain creatures. Straightforward deplored that late premature births resembled moved child murder to Human creatures and was extremely troubling. He was confident that the American Judiciary just as

Management Control Systems at Air India Essay

1. Presentation Air India, a national bearer is portrayed with a desire to exceed expectations and eagerness began its procedure on October 15, 1932. The merger of Air India and Indian, the country’s pioneer in the residential division, has helped the carrier in developing as a significant power in the aircraft business. 1.1 Domestic Operations On the household front, Air India works to 47 stations, and 17 are associated with universal goals. The 172-seater Airbus A321 airplane interfaces every single significant metro. The Regional tasks give inclusion to all the metros and numerous littler urban areas the country over. 1.2 Services Aside from the fundamental administrations that an aircraft gives, Air India likewise offers †Frequent Flyer Program-â€Å"Flying Returns†. Individuals from the Flying Returns Program (FRP), can gather mileage focuses while flying on Air India, Lufthansa and trips of Air India’s code share accomplices, and reclaim them for grant tickets or benefit different offices accessible with the specialist co-op on Air India or Lufthansa. Star Alliance †Air India has joined Star Alliance in mid 2010. Star Alliance, is a main worldwide aircraft collusion of 21 top global transporters. Air India passes the advantages to its travelers by turning into a part like consistent exchanges while traversing the world, increasingly regular customer mileage focuses, code-sharing prompting a more extensive selection of flights and access to relax offices around the world. The Star Alliance organize offers in excess of 17,000 every day trips to 916 goals in 160 nations. Air India Express †Air India’s universal spending aircraft, Air India Express, was propelled in April 2005. Air India Express works 200 week after week trips on its system between 17 Indian and 14 worldwide stations. 2. Association Structure 2.1 Current Structure Source: www.egyankosh.ac.in/bitstream/123456789/35931/1/Unit-29.pdf 2.2 Outgrowing the customary model For aircrafts, the utilitarian authoritative model has functioned admirably for quite a long time. It helps by advancing profound specialized mastery and economies of scale by gathering experts and centering responsibility for the bearing and proficiency of all divisions on one individual: the CEO. Fringe organizations and little client fragments got less consideration from the board, be that as it may, the standard traveler business got a large portion of the consideration. This useful model has been the best decision for some flying gatherings, fundamentally those that redistribute a large portion of the help capacities, (for example, providing food and upkeep), come up short on the refined data frameworks expected to oversee increasingly complex structures, or serve just a couple of homogeneous client fragments Yet numerous different transporters, similar to railroad and oil organizations before them, have outperformed the conventional model. The ascent of ease transporters is changing the idea of rivalry in the business by giving some conventional aircrafts to grow access to organizations that offer higher edges or require less capital than their center traveler activities. Practically composed aircrafts frequently do not have the adaptability to meet the differed needs of a different client baseâ€a issue that restrains their capacity to develop in auxiliary organizations and in the quick growing business sector for spending travel. As the administrators in an utilitarian association (except for the CEO), aren’t answerable for benefit, expenses can undoubtedly blundered. Besides, work understandings that cut over a few pieces of an organization can prompt higher wages and advantages. This is on the grounds that everybody from stuff handlers to the providing food staff gets a portion of indistinguishable advantages from the cockpit group gets. To counter those inadequacies, flight gatherings ought to break down and truly investigate executing another type of association organized around independent specialty units, each with wide dynamic power and duty regarding its own benefit. Such a decentralized structure looks like the exemplary specialty unit model of many expanded organizations, retailers and banks, where singular units work freely on an everyday premise and set their own vital bearing. For carriers, nonetheless, this structure must vary in one huge way: units working as independent organizations would rapidly obliterate the system esteem that comes, for instance, from planning interconnecting flight plans, productively designating airplane over various courses, and utilizing the toll structure to expand income all through an enormous system. Carriers along these lines need a half and half structure that receives the rewards of free specialty units while keeping up solid connections among them. 3. The executives Style And Culture 3.1 Attitude towards representatives Air India is resolved to give its Employees a steady workplace with an extent of support towards inventiveness and development to give chance to learning and self-awareness which helps the representatives in improving their viability. Most importantly, Employees are given a similar concern, regard, and caring mentality inside the association that they are relied upon to share remotely with each Air India client. The administration has made a culture where workers are treated as the important resource for the organization. 3.2 Decision-production process * The methodology followed in dynamic includes conversations among cross-area of offices and additionally formal choices by the Competent Authority on office notes as per the Instrument of assignment of Financial and Administrative forces. * In regard of dynamic on everyday premise at air terminals/stations, all the Duty Officers/Station Managers take spot choices as per the Instrument of designation of Financial and Administrative forces and the built up rehearses. * Decision making is by specialist/the executives councils. * Employees are urged to be mindful and are offered power to decide. 3.3 Focus of Air India 1. Concentrate on connections among the workers is the basic driver of initiative, culture, system, and coordination at Air India which permits them to arrange all the more successfully over all capacities. 2. Air India’s authoritative competency is its capacity to construct and continue connections described by the accompanying * Shared objectives: * Motivates people to move past what is best for their own tight zone of duty inside their own capacity. * Motivates them to act to the greatest advantage of the general procedure of the association and diminishes rivalry between various capacities inside the association * Shared information: * Shared information is about how the assignments of one individual or gathering are identified with every other undertaking. * This empowers the workforce to be progressively capable, effective and composed than their rivals * Mutual regard: * Encourages all representatives to esteem the commitments of their partners * Encourages all workers to consider the effect of their activities on others * Reinforces the inclination to act to the greatest advantage of the general work process 3.4 Credibility and Caring-Key to Air India’s Culture * At Air India, validity and caring are the two basic elements of powerful authority. * Credibility and caring are the capacity to motivate trust and the capacity to move in representatives the conviction that their pioneers care profoundly about their prosperity. * The top supervisory group has picked up the total trust of directors in the field, and of cutting edge representatives, by being candid and reliable in their messages to workers. 3.5 Role of Supervisors * Air India bosses are not impediments to coordination among cutting edge representatives, yet assume an important job in reinforcing coordination through everyday training, advising, and support in bleeding edge work, even stuff taking care of. * Supervisors go a long ways past estimating execution and teaching and spotlight on critical thinking, exhorting, and offering help, consolation, and acknowledgment to singular subordinates. * Supervisors see their subordinates as interior clients who merit help in carrying out their responsibilities better. 3.6 Role of Relational Competence * Teamwork at Air India depends on â€Å"relational competence†-the capacity to relate successfully with others. * Relational fitness is a basic element of hierarchical achievement, however it will in general be underestimated in the realm of work. * Other associations as a rule belittle the significance of social capability, particularly with regards to individuals who perform exceptionally talented occupations. * Often magnificent entertainers are employed, however they can't coordinate their work successfully with crafted by others which brings about sabotaging of the organization’s objectives, which doesn't occur at Air India. 3.7 Official Language Implementation Concerning the inner culture of the organization it kept on advancing Hindi as authentic language. Different rivalries like simple composition, discussion, and test were sorted out during Hindi Pakhwara. So as to screen dynamic utilization of Hindi in the workplace, 57 Official Language Implementation Committees were comprised and gatherings of these boards of trustees were held consistently. So as to encourage officials/representatives in accomplishing their official work in Hindi, seven Hindi Workshop preparing programs were composed. NACIL’s In-house Magazine â€Å"Vimanika† was granted second prize in the In-House Magazine Competition sorted out by Ministry Of Home Affairs, Department of Official Language. NACIL was presented second prize by a notable abstract, Socio-social association ‘Aashirwad’ for exceptional Hindi execution in the classification of Public Sector Undertakings (Large) of Government of India Mumbai. 4. Control Process of Air India The organization has broad inside control framework which guarantees ideal usage and assurance of assets, IT security, precise detailing of financi

HRM in Oman - Free Essay Example

Introduction HRM or human asset is a significant resource for any organization to function effectively to maximize benefit. HRM is progressively getting to be critical with the evolving financial, demographic, budgetary and political scenarios, which are always showing signs of change (Deadrick and Gibson, 2009). There are two key ideas, which have been derived from HRM to be specific, (SHRM) strategic human resource management and (IHRM) international human resource management. SHRM constitutes of the HR practices overall strategic directions of the organization to enhance the competitive advantage of the firm. Similarly IHRM is just as critical because of globalization, it influence each part of the business from monetary, social, political, cultural, technological and legal perspectives (Wright and Snell, 1991). Convergence theory: It is a theory by (Kerr et al. 1960) that the methodology of industrialization moves all the nations towards the same political and economical framework as other nations. Everybody in his or her HRM policies could apply the methodology of universal truthà ¢Ã¢â€š ¬Ã¢â€ž ¢. These perspectives were seen as best fit in the late 1960s, they have been debates over time as they over-simplified the methodology and chiefly concentrate just on the industrial improvement. Convergence ideology is true in many perspectives; the Japanese management theory spread crosswise over countries regardless of geographical locations and most as of recently the idea of lean production. Benchmarking is another ideas, which are adopted by majorly the majority of the organizations globally. The above infers that the organizations converge around these ideology or they would be at a competitive disadvantage. These practices are not constrained at a firm level however worldwide and are readily transferred. Analysis of national effects: A ton of research is in progress to examine the applicability of various theoretical HRM models, which apply globally. Each one model has been addressed on its universal acceptability. A large number of the organizations are in a dilemma, which is the best-fit HR practice or methodology for their firm to succeed. (Boxall Purcell, 2000) The best-fit methodology is focused around general perspectives and articulations, in the matter of how the HR practices ought to be alongside the adoption of local and cultural difference to the organizations success. The best fit or the internationally acc epted models are built exceptionally with respect to American views and beliefs. (Klenert Manfredi, 20017). Disregarding the socio-cultural, organizational goals and objectives of Omani Firms. Oman is a part of a GCC (Gulf Cooperation Council), (Saudi Arabia, UAE, Kuwait, Bahrain, Qatar and Oman) country. Majority share of the GCC nations particularly Oman has different factors, which are different compared with those of US and other developed countries. As per (Pudelko, 2006) there is a wide socio-economic contextual factor difference between countries. He looked at HRM practices of USA, Japan and Germany. In his study he presumes that USA and Japan practices are very different from that of Germany. Thus it is very difficult or too impossible to standardize the management process in culturally diverse nations. These elements restrict the MNCs to efficiently standardize their HR practices. Enormous cultural and institutional difficulty in various countries is the prime limitatio ns for convergence. Taking a close look at the models it is extremely clear that the American model is exceptionally dominating while then again Japanese model is defensive and German model is focused around continuous change in the process. Taking a gander at all the variables it is sure that it is difficult to say which model of HRM will be best for Omani firms and beat all the provincial and socio-logical components. Therefore not union or unadulterated dissimilarity is the answer for the issue. Pudelko (2006) contends that there requirements to be a center way in the middle of merging and uniqueness as opposed to looking at the two posts. HRM model for national level of Oman: With a populace of 3.92 million (Ministry of National Economy, 2014) Oman is the third biggest nation in Arabia commercially exporting oil since to 1967. Gross domestic product (GDP) of the nation fundamentally depends on the export of oil. Omani firms depend vigorously on workforce from different nations, which constitutes very nearly 54% of the workforce in the nation. The majority of which are on a short-term contract enduring a year or two max. Thus it becomes hard for the organizations to attain that employee commitment which is required for overall development of the firm. In a study by (Al-Rajhi et al. 2006) agrees that the HR framework in Oman plays a crucial part in cultural and work adjustments of these contract workers to enhance their productivity and well being. To cut down reliability on foreign workforce Oman has received an Omanization arrangement under which organizations can just utilize Omani individuals. This can differ from sector to sector. This administration activity meets expectations extremely well for the Omani individuals however not for the companies, as they limit the skills, which can be acquired for having a competitive advantage. It is without the doubt known that socio-contextual elements are essential for Middle Eastern nations. As per (Abed, 2003) Dominating Public division, slow political reforms, underdeveloped financial market, inappropriate exchange rate and high trade limitations are the significant five reasons recognized which back off the financial advancement among different reasons. (Looney, 2003) alternate reasons incorporate high unemployment, less contribution into worldwide economy, absence of privatization arrangements and high reliance on oil. There is likewise an uncertain political environment in the nation and weak corporate culture. (Talib 1996; Abed, 2003). Middle Eastern nations have been making a conscious attempt to move towards privatization mainly Oman among them. Oman changed its work laws meet ing the worldwide rules and signed FTA with USA in 2006. These are little steps Oman is taking to move towards global acceptance. A lot has been debated and argued about management theories and organization environment for the Arab region; Arab environment is distinct and needs special attention. (Ali, 1995) feels that due importance needs to be given to Arab culture to develop any management theories. Talking about national culture (Anwar, 2003) brings to perspective that there is a wide difference in the culture of USA and Oman. American companies adopt and change their management and HR policies to suit the cultural demand of Oman. In numerous other research studies it is discovered that to be successful in Oman organizations need to comprehend and consider the culture and political issues of this nation. The nation has a remarkable effect of Islamic principles, Islamic standards of administration and Islamic work ethics on human resource administration. (Budhwar and Mellahi, 2006) In Oman Islamic elements are fundamentally consolidated in the HRM model. Such values are not constrained to organizational level; the government considers religious impacts when making new policies besides other factors, for example, culture, economic conditions, political ideology and legal system. Global factors: Worldwide or as known as global Human asset administration is an integration of management, which includes developing, employing, forming strategies, diverse culture, service and rewarding human assets in international organizations. It has operations in different nations dealing with subsidiaries and business expertise along with managing people. International organizations have their own particular set of administration and business style. With their own particular set of theories the managers cant disregard the international impact of their work, some of which are converging as well as diverging in a way. Because of these components administrators need to focus on elements, for example, diversity and globalizations in dealing with their workers. All these components help managers plan for changing global business environment. Due to globalization managers are hiring people from distinctive contrasting backgrounds taking up with customers and stakeholders from diverged cultura l orders and social backgrounds. It is crucially vital for organizations to employee people from different culture so that the customers can relate to them and affect the relationship in a constructive manner. An impact of globalization on human assets management is the requirement for organizations to comprehend and apply the laws of a country to their specific business. The government sets out various tax and work laws that organizations working in Oman must follow; yet there may likewise be federal laws that apply to organizations that work in diverse states or distinctive nations. Selling items in Oman, for instance, may imply that an organization needs to force a Value-Added Tax differing from state to state on its merchandise. From this perspective Oman is diverging on the basis of VAT (Value added Tax). Employing people at different locations might have to follow different regulations on the minimum wage permitted by law, tax remittances or working hours. Understanding these laws is crucial to the organizations in light of the fact that any breach of regulations will have a severe effect not just on the business finance but additionally on its reputation. Trade Unions: As per Ministerial Decision 570 of 2012 propagating the formation, implementation and registration of trade associations, labor unions and common federation of Oman labor unions (the à ¢Ã¢â€š ¬Ã…“2012 MDà ¢Ã¢â€š ¬Ã‚ ) a labor union can be shaped by any private company with the employee strength of 25 or more and, once listed, has a self-regulating legal identity. Notwithstanding having no less than 25 members, a trade union is qualified for enlistment after having other documents stated in Article 5 of the 2012 MD. Form a convergent perspective Oman and many other countries have the similar concept of trade unions. By the look of it we can say that it is converging. On the contradictory Oman is diverging in this context as they have a minimum requirement of 25 people to form a trade union while other countries have their own minimum requirement and pre-requisite differing from that of Omanà ¢Ã¢â€š ¬Ã¢â€ž ¢sà ¢Ã¢â€š ¬Ã¢â€ž ¢ laws and regulation.

Essay on Educational Goals and Philosophy - 1175 Words

Educational Goals and Philosophy As I prepare for my life long goal to be an educator, I continuously realize the complexity and great responsibility of this career. Instead of becoming overwhelmed and intimidated by these realizations, I try to concentrate my efforts on organizing my beliefs and goals. In this philosophy statement, I will display my beliefs and goals by discussing the nature of students, the nature of knowledge, the purpose of public education, methods, and curriculum. This is a beginning basis of my philosophy of education. To be a successful educator, it is imperative to understand the nature of students. Due to the great diversity in American schools today, I believe the teacher must try to discern each†¦show more content†¦Also, in physical geography, psychology, and sociology, there is absolute knowledge such as weather systems and patterns, and laws of interaction among individuals and groups of societies. On the other hand, there is a great deal of relative knowledge; explanations of economic success or failure in cultural geography and social stratification models in sociology are great examples. This information is dependent upon certain cultures and places, and therefore changes according to different people and times. Understanding definite pieces of absolute knowledge is a good basis and application to understanding a variety of relative topics. A truly educated student will acquire both types of knowledge. The purpose of public education is greatly debated in this country. The obvious, ultimate goal is to educate people. I believe it can be argued that by trying to create perfect citizens, encourage free expression, change society, control behavior, and produce high standardized test scores, that goal has been blurred. Not saying that these are improper objectives, but the main goal has been lost. Social Reconstructionist Paulo Freire noticed this problem in the 1960’s. He states, â€Å"Schools can either educate and liberate, or miseducate and oppress.† (143) I agree with Freire; a proper education is irreplaceable. It not only empowers individuals and improves their self-concept, but it also improves societyShow MoreRelated Educational Goals and Philosophy Essay945 Words   |  4 PagesEducational Goals and Philosophy Making a career choice can often be a tormenting decision, and many people choose a profession or line of work that may not satisfy their creative abilities, but only pays the bills. I have known, specifically since the first day I spent in kindergarten class, that my purpose is to teach, and for that knowledge I am especially fortunate. 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They will try my patience and understanding, then test the limits of my indulgence. My approach to teaching leans toward the essentialism. The student is there to learn what they need to know so they can become self-reliant adults. I want to be a teacher who under standsRead MoreEssay on Statement of Educational Goals and Philosophy689 Words   |  3 PagesStatement of Educational Goals and Philosophy I can still remember coming home from school after an exciting day in the first grade. I would go straight to my room, line all of my dolls up in the floor, and â€Å"teach† them everything I had learned earlier that day. But of course, not every child who pretends to be a teacher in his or her early years actually becomes a teacher. So although I enjoyed â€Å"teaching,† I never really considered it as a choice for my life-long career. Read More Educational Goals and Philosophy Essay examples1264 Words   |  6 PagesEducational Goals and Philosophy As a student of education, I have been able to gather many ideas and opinions about practices and ideals I want to implement in my future classroom. My philosophies about education are still being formed and continually change with every class I visit and with every educator I encounter. My ideas, admittedly, come from random experiences and intangible texts, but as I gain more experience in the field through my courses, my philosophies about teaching

Similarities Between Ottoman And Mungal Empires - 1736 Words

Both the Ottoman and the Mungal empires were not only among the most successful empires but also the greatest empires which have been highly esteemed in the history. The two empires had various military similarities despite the fact that there were many differences which existed. Both of the empires had gone through times of growth as well as prosperity. Despite the fact that Ottoman and Mungal Empire never forced conversions into Islam, the Ottoman Empire was heavily relying on the tough military training. Both of the empires had diverse military strategies that they use to ensure that they ruled throughout Asia, with the Ottoman Empire extending into the European region. My article thus analysis the various military capabilities†¦show more content†¦In the Mughal Empire, Hindus had been allowed to build new temples despite the fact the empire had Muslim origins. To further gain the people’s loyalty, Akbar the leader of Mughal Empire eliminated tax on the non Muslims which would attract the Hindus and also the Christians into the empire creating a universal religion which a mix of Islam, Christians and Hindus.. Akbar had also secured the support and the allegiance of the different Hindus who existed in the region through the negotiation of the peace treaties. Akbar had endured that the local governors would be given grants rather than the salaries. Being dependent on the central government for their income, such a strategy helped them develop increased loyalty enhancing military operations of the army and the general government structure in the empire. On the other hand, Ottoman’s emperor enhanced social integration through striking the high levels of peoples’ loyalty (Gingeras 13). The third similarity was on the military problems that were facing the two systems that led to the collapse and the failure of the two empires. Both empires were faced by military instability caused by financial instability. When Akbar’s son and his grandson took over, he increased the taxes in Mughal as it was in the Ottoman Empire to help support the military operations and campaigns. In addition,

Social Media Marketing & Improved Consumer-Samples for Students

Question: Discuss about the Importance of Social Media in Conducting Business. Answer: Introduction: The importance of social media in conducting business in a highly competitive world can never be overstated. While on the one hand, the efficient use of social media sites such as Facebook and Instagram help the emerging companies gain recognition amongst the consumers, it also assists already recognized companies increase their traffic to their official websites. Since the inception of social media sites, these sites have been utilized by the business organizations to build relation with the consumers and keep them updated about the new products and services. However, presently, the advent of professional sites like LinkedIn has also simplified the job of the Human Resource Managers of an organization, helping them attract talented workforce without spending huge amount of money or long hours tryng to get in touch with the deserving employees. There can be no gain stating the obvious fact that social media marketing is no longer an optional matter, but an integral marketing strategy. It is indeed an essential way to reach out to the customers, gain valuable insights about their attitude towards the brand, and build the brand reputation (Aral et al. 2013). However, despite the potential advantages of social media marketing, there are certain intricacies of social media marketing which can prove to be hard and challenging to manage. For example, lack of security on the information shared on these sites, difficulty in controlling negative feedback of clients, and time-intensive marketing procedure requires much supervision over the social media activities. Hence, there are both advantages as well as serious disadvantages behind the use of social media. Discussion: Social Media Marketing and Improved Consumer Loyalty: One of the principal marketing strategies each organization wishes to incorporate in its business plan is to attract potential clients as well as to retain the existent customers. However, most of the companies in todays world encounter cut-throat competition and find it hard to retain its clients. Herein lays the importance of social media marketing. According to the survey report by Sensis, 90% of the Australians belonging to the age group of 18to 39 years have daily access to the social media sites out of which 95% of them use Facebook on a daily basis (Ngai et al. 2015). Similarly, research reports also suggest that in Australia, there are approximately 5,000,000 active users of Instagram while as many as 14,800,000 people daily watches videos on YouTube. Figure 1: Use of Social Media in Australia, 2017 Source: (Rodriguez et al. 2015) It becomes clearly evident that large number of people uses social media and thus advertising a product on these sites will help in attracting attention of the consumer towards a new brand or a new offer of an old brand. The use of interesting, emotional and catchy stories in the form of videos on YouTube can also help the customers become aware of a brand, even though the consumers themselves may not realize that a brand name was endorsed in the process of playing the video. Often many companies share pictures of their new products, offer discounts by engaging consumers who are their followers on these sites and respond to the consumer grievances and queries via social media sites like Facebook Messenger, Twitter, etc. This form of continuous interaction with the client helps in building relation with the consumers. Gain Insights into Customer Needs: In order to make better business decisions as well as to ensure longer sustainability, business organizations need to understand the changing needs of the consumers. Each new day, there are approximately 500 million tweets, 4.5 billion likes on Facebook as well as 95 million photos posted on Instagram, and a company can easily understand its position in the competitive market, by analyzing the number of likes and shares its posts and pictures receive each new day (Agnihotri et al. 2016). Further, it should be noted that most of the earlier studies have focused on the benefits of social media tools and have overlooked the significant use of social media analytic tool like Hootsuite Insights, that help in gauging customer response to these social sites, as well as critically analyze the interaction of the consumers about the specific brand over the social media sites (Holt 2016). With the help of prominent graphic visualizations, this analytical tool helps in informing the company abou t the changing behavior of the customers. Social Media Aids in Targeting Relevant Audience: While targeting relevant audience is a matter of primary importance, creating customized clients and sharing advertisements exclusively with them is important. The use of popular hash tags on Instagram and Twitter can always attract the relevant audience, for example, #glasses can help in attracting sunglass consumers. Since the Facebook newsfeed becomes overcrowded with multiple adverts, organizations seeking immediate consumer attention can also employ the use of Google+ and Sprout that enable demographic or interest-based audience targeting, which in turn enhances the visibility of the adverts (Scott 2015). Use of Blogs in Marketing a Product and Enhancing the Brand Image: While discussing about social media marketing, it should be noted that most of the organizations focus on the well-known and most popular social media sites like Facebook and Twitter. However, many companies fail to develop consumer awareness simply because they ignore blogs and review sites which also help in enhancing their visibility. This is the reason why companies, especially the small and emerging ones, which are present on Yelp and Pinterest, are able to network and promote their business much more effectively (Tuten and Solomon 2014). Besides, many companies use online blogs to attract strangers, turn them into regular visitors and ultimately sell them products. Figure 2: Diagram Showing how Blogs Work Source: (Fuchs 2017) As evident from the above diagram, engaging bloggers to write blogs for a company help in enhancing the traffic coming to the company website, ultimately helping to convert the traffic into leads. Social Media as a Recruitment Weapon: Although it is less acknowledged a fact, social media does assist an organization attract talented workforce as well. According to research reports, 61% of the employees use social media sites to research about a company, and hence the presence of an organization on social sites helps in creating the employer brand (Treem et al. 2013). Hence, having an established social media presence is highly important. Besides, needless to state that many potential employers connect with the suitable and deserving employees via professional social media sites like LinkedIn. Cost-efficient Marketing Tactic: Endorsing a product or developing the brand image via social sites was never so cheaper with traditional media such as newspapers or television and radio adverts. According to research reports, social media sites like Facebook and Google are not only going to overtake a major part of the TV audience, but also enables business organizations to endorse their products absolutely at free of cost. Unlike any other media, social media allows an organization reach out to a huge number of people at once with no cost other than installation of social media sites. Social Media is Time Intensive: Although the social media sites have been considered to be efficient tools for marketing, the use of social media marketing takes a lot of time. In fact, the idea of social media site is based on two-way communication process (Okazak and Taylor 2013). Hence, a marketing manager will have to actively monitor the interaction over the sites, respond to each individual comment, as well as handle customer queries about product information, price details, and others with much time and patience. Social Media as a Cost-Intensive Medium is a Myth: Social media marketing can also get very expensive. First of all, since social media marketing requires constant engagement with client, it is important to hire at least a couple of marketing managers who will be entrusted with the duty of sharing posts or responding to consumer queries. Although content marketing helps a company to increase traffic to its website, each new day at least 500 new websites are being created writing blogs and articles and promoting various products. In order to stay in the competition, companies have to spend huge amount of money for paid advertisements, and as per the recent IZEA survey, 61% of the marketers pay a higher amount to an external marketer for promoting their products (Hays et al. 2013). Opening up an account on these sites is easier, but without paid advertisements, attracting new consumers is almost impossible. Social Media Sites Often Lead to Negative Reputation: Consumer dissatisfaction is not a new issue, and in fact a earlier times also, consumers used to complaint about the product or service they did not like. However, the problem arises when these unhappy customers get an opportunity of giving a company one star rating, poor review openly on the social media sites (Rokka et al. 2014). This negative feedback can instantly malign the reputation of a company and dissuade its potential customers to stay loyal to the company. In fact, the negative feedback, information leaks or hacking remain some of the most potential drawbacks of social media marketing. Social Media and Hacking Issues: The social media sites can also prove to be intrusive to the privacy of many companies. A variety of malware, spyware, adware and ransom ware can lead to hacking issues. In case the official account of a company is hacked, it can lead to the offensive customer reactions and failed marketing efforts (Georgescu and Popescul 2015). Identification of Literature Gap: Although most of the literary articles and business journals reviewed, state the importance of the social networking sites in enhancing brand reputation and increasing sales, the number of research articles discussing the limitations and drawbacks is very limited. Further, most of the literary articles have primarily focused on the most well-known social media sites such as Facebook, Twitter and Instagram. However, some of the less known social media sites find no mention here. Conclusion: To sum it up, it becomes clearly evident that the social networking sites are of much use to help a company in its marketing efforts. It is a well-known fact that the social media is critical to the marketing and customer service success of any organization operating in any part of the world. Reduction in the price of marketing and promotion, easy access to a larger customer base, opportunity for direct customer interaction and customer feedback, as well as improved ranking on search engine websites definitely boost the sales and brand reputation of a company. However, social media tools used for business must be managed well in order to ensure marketing success as there are potential drawbacks as well. Reference List: Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Fuchs, C., 2017.Social media: A critical introduction. Sage. Georgescu, M. and Popescul, D., 2015. Social Mediathe new paradigm of collaboration and communication for business environment.Procedia Economics and Finance,20, pp.277-282. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Holt, D., 2016. Branding in the age of social media.Harvard business review,94(3), pp.40-50. Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), pp.33-44. Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), pp.56-71. Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on customer orientation process and organizational sales performance. InIdeas in Marketing: Finding the New and Polishing the Old(pp. 636-638). Springer, Cham. Rokka, J., Karlsson, K. and Tienari, J., 2014. Balancing acts: Managing employees and reputation in social media.Journal of Marketing Management,30(7-8), pp.802-827. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Treem, J.W. and Leonardi, P.M., 2013. Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.Annals of the International Communication Association,36(1), pp.143-189. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.

College Essay - Why You Should Include Examples of Your Life Experience

College Essay - Why You Should Include Examples of Your Life ExperienceIt is important to start a college personal essay by giving examples of your life experience. You should know that the people reading your essay are evaluating your life, and you have a huge responsibility to present them with as much information as possible. I once had an interview where the person conducting the interview told me that he or she was only interested in my story about the things I had done. Of course, I did not want to make this personal essay into a biography.As a result, I included one example of my life experience when I started writing my college personal essay. However, I learned very quickly that the story was not that good. As a result, I used examples from several different sources. Additionally, I learned how to write a personal essay when I researched by attending a college personal essay writing workshop that was held by Jonathan Dunn.The story of the sample essay was, for the most part, not very good, and therefore, I believe it was my first professional experience with writing a college personal essay. I was very surprised to find out that my sample essay was also not as good as the other samples. Jonathan Dunn suggested that I include some examples of my life because they would provide a better example of my personality. However, I found it difficult to relate this particular story with my personality.When I was finished writing my college personal essay, I realized that I was not able to present the other students with any examples of my life experiences. However, I did not learn this until I read my own college essays. As a result, I wrote another sample essay to include some examples of my life experience. This article will discuss some examples of my life experience.My college personal essay was not very impressive. Although the sample Iwrote did not use any of my life experiences, my second college essay was far more interesting. I used the examples from my first essay and adapted them to fit my college requirements.Some examples of my life involved my life as a socialite and dancer, although I knew that I was not one of those people. I also wrote about the events that took place in my youth, such as when I went on a vacation to New York City and met a person named Morris Shanes. The subject of Morris Shanes and the activities that I participated in are examples of my life experience.As you can see, a college personal essay is not an easy task to complete. Not only must you come up with reasons for transfering, but you must be able to write a well-written essay. The best way to prepare for this type of essay is to attend a workshop that is run by someone who has conducted hundreds of college essays.From my experience, the examples of my life that I included in my sample essay were far more interesting than the life that my other essays included. Therefore, I believe that you should include examples of your life when you write your col lege essay.

Finding Socialism Essay Topics

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The Little-Known Secrets to Easy Essay Topics for Middle School

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